The podcast is a conversation between Amanda and Robert Craven discussing Amanda's new book "Unblock" about productivity in organizations.Amanda Sokell is a process and productivity expert who helps companies thrive. She’s also a popular speaker, author, entrepreneur, creative, polymath and educationalist; lover of learning, chocolate, dancing and difference.In a 25-year career spanning public relations, software development, coaching, mentoring and training, Amanda has helped transform the productivity culture of organizations from global pharmaceuticals to family-run microbusinesses. Amanda and Robert discussed:Book BackgroundAmanda wrote the book based on her extensive experience in project management, particularly in software development and system implementations. She noticed that many projects fail to deliver significant productivity improvements when not aligned with broader business strategiesProductivity InsightsAmanda highlights a critical observation from a Vistage behavioral economist who suggested that to meet pension demands, businesses need to become three times more productiveProductivity MeasurementAmanda discusses a key productivity metric called output per worker, which is:Calculated as gross value added (revenue less external invoiced costs) divided by the number of full-time equivalent employeesA universal metric recognised by the Office of National StatisticsCurrently not widely used by most companies across industriesDigital Agency ContextMost digital agencies currently measure productivity through utilisation ratesTypically, only fee-earning staff are included in productivity calculationsThe current approach doesn't capture the productivity of the entire business systemBroader ImplicationsAmanda argues that the lack of productivity focus contributes to:Stagnant economic growth since 2008Challenges with standard of livingPotential economic challenges for younger generationsThe podcast aims raises awareness about productivity measurement and its critical importance for business performance and economic development.

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