Why do so many companies struggle to generate pipeline efficiently? In this episode, Chris shares exactly why (and new and more effective GTM strategies). Whether you're a CMO, CRO, CEO, or CFO, this episode will challenge your thinking and help you build a smarter GTM strategy with marketing investments that are actually delivering returns.Key topics from this episode:The Fundamental Flaws in Pipeline Creation The 3 Phases of Pipeline CreationWhy "Marketing vs. SDRs" is a Broken DebateHow to Fix Attribution & Measurement Rethinking RevOps & Sales Productivity The Hidden Costs of Inefficiency How CMOs, CROs, and CFOs Can Align on GTM Efficiency 

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