This is a must-listen episode where Chris Walker joined Dave Gerhardt (Founder & CEO of Exit Five) on the B2B Marketing with Dave Gerhardt podcast. Key topics from this episode:Why being “early” in seeing how marketing is changing is often misunderstood as being wrongHow to manage negativity on social media while staying focused on your goalsUsing podcasts, live events, and social media to gather actionable customer insights in real timeBreaking down marketing into Strategy vs. Pipeline Creation for clarity and efficiencyWhy AI is an accelerant for creativity and execution, not a replacement for strategic thinkingHow smaller and more agile marketing teams are outperforming larger onesCalculating true marketing ROI by accounting for headcount, tools, and overall efficiencyHow senior marketing leaders can improve outcomes by staying hands-on and closer to the execution process

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