In this episode, Chris Walker shares how GTM teams can achieve better results. He breaks down the steps revenue and marketing leaders can take to understand their spending, measure their impact, and drive more effective outcomes.Key topics include:Transitioning from growth-at-all-costs to efficiency-first strategiesThe critical role of financial data in optimizing GTM investmentsHow to build a closed-loop feedback system for greater pipeline efficiencyThe problem with blanket cost-cutting and why it doesn’t solve GTM inefficienciesRethinking the marketing leader’s role: From tactician to strategic revenue driverThe concept of marketing as a portfolio of investments and how to optimize itWhy marketing and sales alignment is critical but often misunderstood

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