Welcome to Revenue Vitals, a weekly show where Chris Walker challenges the traditional status quo of B2B go-to-market strategies, covering areas like Digital Demand, RevOps, Sales Development, and GTM Strategy.In this episode (GTM Live #38), Chris talks about:Why attribution models are more of the problem than the solutionThe limitations of traditional KPI systems in marketing and salesBreaking away from the inbound vs. outbound debateHow a factory-like GTM structure can streamline pipeline creationThe challenges of working with partners and the pitfalls of PLG modelsThe critical role of RevOps in strategic GTM alignmentRedefining SDR roles and the value of integrated dataAnd more…Listen to this full episode to learn how you can reshape your company's go-to-market approach for greater efficiency and growth.–GTM Live is a weekly live event every Tuesday at 12pm CST. Register here to have Chris answer your specific questions.

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