Listen "RV178 - Unifying Pipeline Architecture through Aligning Sales and Marketing | Go To Market Live Episode 16"
Episode Synopsis
In the latest episode of "Revenue Vitals," Chris talks through changes in B2B finance and the impact to GTM strategies. He outlines the importance of shifting from growth at all costs to a strategy that emphasizes sustainable, efficient growth.Chris talks through the current landscape; SaaS companies aren't growing as fast as before while it’s becoming more expensive to get new customers. He highlights how businesses should reconsider where they're putting their money to come up with new strategies that fit with current market conditions.If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.Can’t make the event but have a question for Chris? Submit it here.The next Expert Session, featuring Peep Laja will be on Thursday May 16 at 12pm central. Register here.
More episodes of the podcast GTM Live
Engineering Pipeline You Can Predict
22/09/2025
Breaking Open the Pipeline Black Box in GTM
01/09/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.