Topics covered:The 3 key questions you need to answer to create a simple marketing strategy that will lead to success and growth in your business.What is your business? What is your vision? And your mission? What's your idea, and who do you want to be like?Who's your ideal client - the person that your products or services are for? Understand how they think, where they show, what problems they have, etc.?What else is going on in the world around you? Do a SWOT analysis and consider the Strengths, Weaknesses, Opportunities, and Threats for your business. This helps you identify key challenges to marketing and growing your business. Find a space where you can jump in and be different!Why you shouldn’t spend any time or money on your marketing without a strategy. And also, why you should never engage in any activities if you don’t intend to (or know how to) measure what you are doing and the results.Always have a way to measure what you do! There's a metric available for everything you do, so decide on what you're going to measure before you do anything and check results at regular intervals.Look at incremental results. Can you see an improvement? If you spot something that isn't working, optimise and tweak.Why ‘magic button solutions’ don’t work – there’s no overnight success or unique approach you can follow to achieve growth. It’s about being different and working on a marketing plan that is tailored to your business.Being in business is about being different - copying someone else's approach isn't going to work. Don't fall into the trap of believing the 'overnight successes' who claim they can teach you their formula to success. It just doesn't work that way! If you’d like to connect with Kelly, you can find her on her website, LinkedIn, Facebook and Instagram.Join Kelly with her new program Best Year in Business 2020. More about me:If you’d like to work with me to help you grow your business, check out my Work With Me page. You can book a FREE 30-minute discovery call with me. We'll discuss the challenges you’re facing, and talk about how I can help you grow your business. 

Ver todos los episodios