I invited Nancy and Eileen to the Starting To Scale podcast so we could talk about how their original dream of a small business that fitted around their lives, has morphed into one of the hottest new sustainable clothing brands for women including:The role design consultants play in helping them execute their visionHow they’ve created a distinctive brand in a crowded market placeHow customer research both before and after launch has influenced their business decisions and product rangeThe lucky break at launch that kickstarted their early salesThe early distribution challenges that lead to them bringing fulfilment in-houseAnd they shared the inside story of their experience of being on Dragon's Den, including what was involved at each stage, and the benefits they’ve enjoyed, despite being turned down for funding.Useful Links:https://www.cucumberclothing.com/ 

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