I invited Zaffrin on the podcast to talk about her business journey so far, including:How she’s creating a successful brand in a fiercely competitive spaceWhat she considers to be essential in a business partnerThe difference between owning a business and creating a brandHow she spotted an industry that was ripe for disruptionHow NOT getting funding on the first attempt actually led to perfect timing for her brand to hit the marketHow she’s matching her distribution methods to her brand values, putting connection with the consumer at the heart of the business.The importance of putting IP protection in place from day one, so you’re ready for investment laterWhy spending the marketing budget has been harder than anticipated Useful Links:Five Dot Botanics website: where you can buy simple yet effective skincare products with five or fewer ingredients. Open for online orders, with free shipping in the UK.Five Dot Botanics InstagramFive Dot Botanics PinterestDownload my Free PDF to help you scale a profitable business 

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