Topics covered:Why is market research important for your business? - You need to know what your customers want from you. Market research allows you to find out how you can better serve your customers. Sometimes, as business owners, we think we know what our customers want. But when we stop and ask them, we might find that their problems or needs are different.What is the difference between primary research and secondary research? - You can get a lot of useful information (often from free) from secondary research. But primary research can give you insight you'd otherwise be missing out on.What is the purpose of a survey? - The purpose of a survey is to find out more about what your customers want and need. You want to better understand your customers and find out whether the product or service you're about to launch may be lacking some features that your customers are actually interested in. A survey also allows to explore price points and gauge how much your customers are willing to pay for a particular product or service. And last but not least, running a survey allows you to become familiar with your customers' language. By using their own words and phrases, you'll be able to connect with them on a deeper level.How do you do a survey? - You can survey people online or offline. If you go down the online route, you can use services like Typeform or Survey Monkey. Or you can run a survey offline by calling up people, doing mini-interviews, or going to networking events. Whichever way you decide to do it, keep your survey short and sweet.If you're interested in finding out more about why you need to speak with your Ideal Customers, take a look at Mini MBA with Mark Ritson.If you haven’t already please take my survey >> https://www.surveymonkey.co.uk/r/businessgreenhouse More about me:If you haven't yet completed my quick online survey, I'd be grateful if you could do so! You can find it here, and I'm giving away a FREE consultation to a respondent selected at random, so don't miss out!And if you’d like to work with me to help you grow your business, check out my Work With Me page. You can book a FREE 30-minute discovery call. Let's discuss the challenges you’re facing and talk about how I can help you grow your business! And if you have any questions for me get in touch via my website or connect with me on LinkedIn, and I'll aim to cover questions on the podcast.

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