Topics covered:What are strategic partnerships? - Strategic partnerships can bring benefits to your business. For example, assuming you don't have an agreement where you have to give referrals, by being in a partnership with a business that will refer your products or services to their clients, you could reduce your marketing spend. The only money you're spending is the time you're investing in building relationships with other businesses.How do you build strategic partnerships? - You can find strategic partners in different ways. For example, via networking, through referrals, or on LinkedIn. Find people that you trust and connect with them. Aim to build relationships and talk about ways you could work together.Examples of strategic partners - You could run join competitions or joint events with a strategic partner. In doing this, you bring similar target audiences together, and both businesses can connect with their ideal clients. Or you could bundle two products together. If your product is complementary to a product a strategic partner is selling, why not sell them together?If you're interested in the topic of strategic partnerships, you might find this article useful: 11 Of The Best Strategic Brand Partnerships In 2014. More about me:Speaking of strategic partnerships, I'm the process of creating The Business Greenhouse Club. It's a brand new space for female entrepreneurs to connect, learn, and support each other. It's ideal for anyone who wants to grow a thriving business while looking after your own health and wellbeing. So watch this space, as it's coming very soon!And if you’d like to work with me to help you grow your business, check out my Work With Me page. You can book a FREE 30-minute discovery call. Let's discuss the challenges you’re facing and talk about how I can help you grow your business! And if you have any questions for me get in touch via my website or connect with me on LinkedIn, and I'll aim to cover questions on the podcast.For full shownotes visit:https://businessgreenhouse.club/strategic-partnerships-entrepreneurs/

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