Topics covered:Prospects - It means that you spend time researching the market and researching your customers and talking to your customers, prospective customers, existing customers, and finding out from them what products and services they want. What are their wants and their needs? Where do you find them? What are they reading? What are they doing? What are their pain points?Leads - Once they've shown an interest in your business, then they can be considered to be leads. And I'm going to talk about how you capture those leads in a system. So that would be things like what CRM system you might be using.Customers - And then last of all, we're going to look at customers. How do you deliver amazing customer service?In this episode I talk about a fantastic book The One Page Marketing Plan with Allan Dib.I also mention the fantastic book The Purple Cow by Seth Godin (well worth a read) More about me: If you want to get in touch or find out more click here for info on  my business growth consultancy. 

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