Topics covered:How to identify the threats to your business - What is going on in the market that could be a threat to your business? Are there any policies or regulations that may affect you in a negative way? Are there any technologies that could replace what you're doing? I ask these and more questions that will help you with this exercise.Examples of threats - Your competitors could represent a threat to your business, especially if they're launching a new product or service or aggressively marketing them. Do they have bigger marketing budgets? Or perhaps they're backed by funding?Disruptors in the market could also be a threat to your business. Think of Airbnb, which acted as a disruptor for anyone working in the hotel industry, for example. More about me:Hopefully, you will have completed the whole SWOT analysis and been able to gain some really good insight into your business and what the areas for focus are for the next 12 months.If you need any help with your SWOT then check out my Work With Me page and get in touch to book a FREE 30-minute discovery call. You can reach me via my website or connect with me on LinkedIn.

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