In this episode, Landon Stone shares the key takeaways from the book 'Selling in a Crisis'. He emphasizes the importance of salespeople continuing to sell during a crisis and not getting distracted. He also discusses the need to focus on prospects who are ready to make a decision and not waste time on unqualified leads. The importance of being great at conversions and eliminating objections during the sales process is highlighted. Landon also advises against complaining and surrounding oneself with negative people.
Takeaways
Salespeople must keep selling during a crisis and not get distracted.Focus on prospects who are ready to make a decision and eliminate time spent on unqualified leads.Be great at conversions and capitalize on every opportunity.Qualify prospects and address objections during the discovery process.Avoid complaining and find gratitude in every opportunity.Surround yourself with positive people and avoid negative influences.
Chapters
00:00 Introduction and Book Overview00:59 Salespeople Must Keep Selling01:49 Don't Spend Time with Unready Prospects03:07 Be Great at Conversions04:34 Qualify Prospects and Eliminate Objections09:21 Never Complain10:05 Avoid Negative People11:27 Summary and Key Points

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