In this conversation, Chris Hoffman shares insights from his journey in the family business, emphasizing the importance of culture, values, and strategic growth. He discusses the challenges of marketing, cost management, and the role of HR in fostering a high-performance culture. Chris highlights the need for effective sales strategies and the importance of understanding the customer journey to drive success.Chapters01:27 The Family Business Journey05:18 Importance of Purpose and Values09:22 Marketing Strategies for Growth13:29 Customer Journey and Metrics17:27 Sales Strategies and Lead Allocation21:35 Frontline Engagement and Leadership25:29 Managing Costs and Margins29:24 Insurance and Risk Management33:26 HR and Talent Development

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