In this conversation, Lance Bachman shares his insights on business growth, emphasizing the importance of tracking metrics, personal branding, and effective marketing strategies. He discusses the concept of being 'the funnel' in business, the significance of scaling and selling companies, and the necessity of investing in people and culture. Throughout the talk, he highlights the value of social media, the need for a strong sales philosophy, and the critical role of recruiting in building successful teams.Chapters00:00 The Importance of Coaching vs. Training01:54 Faith and Leadership in Business04:53 The Journey of Entrepreneurship07:50 Scaling and Selling Businesses10:56 The Role of Coaching in Business Growth13:35 The Three S's of Success16:38 Building Your Personal Brand19:56 SEO and Marketing Strategies21:12 The Evolution of Media Companies22:07 The Power of Google LSAs and Lead Aggregators24:18 Harnessing Social Media for Business Growth26:40 Setting Weekly Marketing Goals27:47 The Importance of Lead Follow-Up30:21 Training vs. Coaching: Building a Strong Team34:22 Recruiting with Grit and Determination38:46 Investing in Employees for Long-Term Success41:13 The Journey of Continuous Improvement

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