ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Why Brands That Pivot Win| Growth League Podcast ft. Peter Wiley, Director of Marketing & IT at Hothead Burritos"
Episode Synopsis
As a multi-unit franchisee himself (operating 11 stores in addition to the 11 corporate stores), Peter enjoys a unique instant feedback loop that informs every decision. Learn how he balances the fiduciary responsibility to the ad fund against the challenge of clarifying "what works" in different co-ops and markets. Peter’s ultimate lesson: The difference between winning brands and those that fail is the courage to pivot and refuse to "stick your head in the sand" in the face of change
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