Performance Max campaigns are a new way of automatically purchasing Ad inventory across Google’s entire network. PMax will replace other campaign types such as Smart Shopping and Local Campaigns later this year – leaving advertisers in a scramble to experiment with and understand this new technology.This podcast episode keeps you up to speed with the features, challenges and opportunities of PMax campaign implementation. Are you ready for Ad campaigns of tomorrow?About smec (Smarter Ecommerce): At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results. We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising. Make sure to follow smec - Smarter Ecommerce for more performance marketing insights: smec - Smarter Ecommerce: https://www.smarter-ecommerce.com LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh Newsletter: https://smarter-ecommerce.com/en/newsletter/ Instagram: https://www.instagram.com/smarterecommerce/

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