This episode looks at smec’s recent participation at NRF 2022,  Retail’s Big Show taking place in New York. How have companies coped with the disruptions in operating environment ? How are industry leaders keeping their pace with data collection?What are the main differences in customer experience?Listen to Ralph Mayr, smec's product manager, Michael Weichselbaumer, smec's director of client data strategy and one of our podcast hosts, Maria Holzinger as they discuss key NRF takeaways and its implications on changing retail environment.About smec (Smarter Ecommerce): At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results. We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising. Make sure to follow smec - Smarter Ecommerce for more performance marketing insights: smec - Smarter Ecommerce: https://www.smarter-ecommerce.com LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh Newsletter: https://smarter-ecommerce.com/en/newsletter/ Instagram: https://www.instagram.com/smarterecommerce/

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