Patrick Gilbert, Chief Operating Officer at AdVenture Media and author of the book "Join or Die: Digital Advertising in the Age of Automation", explains how you can harness the power of machine learning and automation to drive healthy growth.With a background in retail, the digital marketing and data science, Patrick gained invaluable insights into the evolution of ecommerce and is now a renowned thought leader, keynote speaker at Google Partner events and listed among the “Top 50 Most Influential PPC Experts of 2020” by PPC Hero. About smec (Smarter Ecommerce): At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results. We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising. Make sure to follow smec - Smarter Ecommerce for more performance marketing insights: smec - Smarter Ecommerce: https://www.smarter-ecommerce.com LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh Newsletter: https://smarter-ecommerce.com/en/newsletter/ Instagram: https://www.instagram.com/smarterecommerce/

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