Inflation is here, so is the rise in demand, disruption in the supply chain, and changes in the ecommerce universe. This podcast episode looks at the rise of inflation in the macroeconomic environment and its impact on consumers and online retailers. It aims to provide reasoning to decisions we can take now to deal with the changes in the macroeconomic environment.How did we get here? Is inflation here to stay?How are consumers handling the environment?What is the effect on retailers?What is the impact on durable consumer products?How have companies coped with the disruptions in the operating environment?These are only some of the questions we tackle in this episode. Listen to Ralph Mayr, smec's product manager, and our podcast host, Mike Ryan as they discuss the impact of inflation on online retailers and the ecommerce industry.About smec (Smarter Ecommerce): At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results. We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising. Make sure to follow smec - Smarter Ecommerce for more performance marketing insights: smec - Smarter Ecommerce: https://www.smarter-ecommerce.com LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh Newsletter: https://smarter-ecommerce.com/en/newsletter/ Instagram: https://www.instagram.com/smarterecommerce/

Ver todos los episodios