Welcome to Episode 32. of  Growing ecommerce, the last episode of 2022. Today, we are joined by Philip, Ivelio Vellin who is an expert in analytics and tracking.This time, Mike and Phillip talk about google analytics 4, the complaints, the benefits, and how to get it right. They discussed cardinality, data retention, migration strategy, consent mode, and model data plus server side tagging. It's a great introduction to the topic and now is actually an opportunity to update your data strategy as Philip explains why this is core to succeeding next year and beyond. What is GA4 and what makes it different? - 03:00What is cardinality? -10:48How do we benefit from GA4? -15:00What is a consent mode? - 16:55GA4 in ecommerce? - 22:25About smec (Smarter Ecommerce): At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results. We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising. Make sure to follow smec - Smarter Ecommerce for more performance marketing insights: smec - Smarter Ecommerce: https://www.smarter-ecommerce.com LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh Newsletter: https://smarter-ecommerce.com/en/newsletter/ Instagram: https://www.instagram.com/smarterecommerce/

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