Listen "Black Friday: What is ahead for retailers?"
Episode Synopsis
Welcome to Episode 30. of Growing ecommerce. Today is a special episode as we break the usual format. Long-time listeners will know we did a Q4 peak season panel back in 2021 and we did it again. Time Mike is in the hot seat joined by his colleague, Agnes Zottl. Many thanks to Maria Holzinger for stepping into the moderator rule. They discuss big-picture environmental trends, what it means to have the most automated Google Ads peak season ever, and how to profit this holiday season. You can have a look at the full interview here.Beating Bestseller bias - 03:32PMax - the self-driving car - 09:07Stock and non-stock challenge for retailers - 11:13Holiday season advice for retailers - 15:21About smec (Smarter Ecommerce): At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results. We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising. Make sure to follow smec - Smarter Ecommerce for more performance marketing insights: smec - Smarter Ecommerce: https://www.smarter-ecommerce.com LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh Newsletter: https://smarter-ecommerce.com/en/newsletter/ Instagram: https://www.instagram.com/smarterecommerce/