Send us a textIn this episode of the Crown Transportation Podcast, Ken Lucci and James Blain are joined by Arthur and Drew Messina from Create-A-Card. They discuss the essential marketing strategies for the ground transportation industry. The conversation highlights the role of business cards, postcards, and innovative swag items in cultivating relationships and growing businesses. They also address the relevance of modern tools like digital brochures and electronic marketing, sharing insights on how to balance traditional and digital marketing to build a successful brand. In this conversations, you'll hear:Marketing trends in ground transportationEssential collateral and leave-behinds to get past gatekeepersThe rule of 7 touch pointsImportance of capability cardsLife Items and other creative collateralWhy it's important to know what your brand stands forVisit Create-A-Card's website: https://createacardinc.com/At Driving Transactions, Ken Lucci and his team offer financial analysis, KPI reviews,  for specific purposes like improving profitability, enhancing the value of the enterprise business planning and buying and selling companies. So if you have any of those needs, please give us a call or check us out at www.drivingtransactions.com. Pax Training is your  all in one solution designed to elevate your team's skills, boost passenger satisfaction, and keep your business ahead of the curve. Learn more at www.paxtraining.com/gtpConnect with Kenneth Lucci, Principle Analyst at Driving Transactions:https://www.drivingtransactions.com/Connect with James Blain, President at PAX Training:https://paxtraining.com/

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