Sarah Rivers is the Director of digital and ecommerce programs for IGA Inc. and in this episode she shares with Kristin her thoughts on all the opportunities in the industry, and teaches us that retail media begins with your clean data.She also talks us through how showing up at Crossfit changed her life and her self talk.  Sometimes, you just have to breathe and tell yourself that you can do hard things.Did you love the show - Text and tell us why.Support the showSign up for women leadership opportunities in the independent grocery industryJoin WGAJoin NGAAttend this year's NGA showF: https://www.facebook.com/NationalGrocersAssnL: https://www.linkedin.com/company/national-grocers-association/Host: Kristin PoppTo have your podcast produced: contact Rachael Melot

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