What does a three-decade journey from cashier to industry leadership look like? Jennifer Graff, Director of Perishable Operations at Columbiana Foods Inc., reveals the turns and transformative experiences that shaped her remarkable career in independent grocery.Jennifer's story begins in 1989 as a teenage cashier, moving through numerous departments—from cake decorating to video rentals (remember those?)—before finding her calling in perishables leadership. What kept her in the industry all these years? "Everybody has to eat," she explains with characteristic straightforward wisdom, "and being part of that is meaningful." Her enthusiasm for merchandising, creativity, and the constant evolution of grocery retail shines throughout our conversation.Beyond her professional achievements, including being named Woman of the Year in 2020, Jennifer reveals how community service has enriched both her life and leadership style. From volunteering at food banks with her family to coaching cheerleading, these experiences translate directly to mentoring her teams. The podcast explores how Jennifer balances business objectives with meaningful community impact—a hallmark of successful independent grocers.Perhaps most fascinating is Jennifer's passionate advocacy work, including hosting congressional representatives in-store where they bag groceries, make pizza, and connect directly with shoppers. "They're surprised by what goes into our businesses," she notes, explaining how these raw, authentic conversations drive real policy change that benefits both retailers and consumers.Looking toward grocery's future, Jennifer shares her excitement about emerging technologies and trends while offering candid advice for industry newcomers: "Be patient. Nothing happens overnight." Her personal philosophy—"It's more than just groceries, it's a lifestyle"—perfectly captures the profound way food brings people together in an increasingly disconnected world.Ready to be inspired by one woman's remarkable journey through the grocery industry? Listen now and discover what happens when passion for food, community, and leadership converge.Columbiana Foods Inc.Did you love the show - Text and tell us why.Support the showSign up for women leadership opportunities in the independent grocery industryJoin WGAJoin NGAAttend this year's NGA showF: https://www.facebook.com/NationalGrocersAssnL: https://www.linkedin.com/company/national-grocers-association/Host: Kristin PoppTo have your podcast produced: contact Rachael Melot

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