In this episode of GreyCast, we are joined by Everett Wong, the head of Gray Steel's LA office and a multifamily property sales expert. Starting from the entertainment industry's mailroom, Everett's journey to real estate success is inspiring. He shares valuable insights into the current challenges in the multifamily market and the key to his team's triumphs in a competitive landscape.Don't miss this fascinating dive into Everett Wong's remarkable career and the world of investment sales!TakeawaysLeading Multifamily Investment SalesA Journey from the Midwest to Real EstateBehind the Scenes: Everett's Hollywood Assistant ExperiencePandemic Impact: Multifamily Property Market ChallengesEmbracing Change: Everett's Career Transition to Investment SalesThe Power of Personal Branding in the Real Estate IndustryThriving in a Competitive Market: Everett's Team SuccessEmbracing Diversity & Finding Like-Minded Friends for GrowthQuotes"Selling oneself matters more than the firm's reputation. Building trust and client relationships prevail, regardless of the big-name behind you." - Everett Wong"Don't hesitate to seek help and connect with others in the industry. Surprising opportunities can arise just by asking." - Everett WongFeatured in this EpisodeEverett WongDirectorProfile: https://greysteel.com/team/everett-wong/Linkedin:https://www.linkedin.com/in/everett-wong-5633b963/Email: [email protected]: 310-439-5790Chapters00:24 - Introduction02:23 - Navigating the Highly Competitive LA Market05:07 - Embracing Roots: High School Memories and Community09:25 - Facing the Unexpected: Culture Shock at Michigan12:49 - Thriving in Competition: Michigan's Bright Minds17:04 - Hollywood Bound: The Intense Life of a Mailroom Assistant20:04 - Discovering Passion: From Mailroom to Successful Marketing21:51 - Taking the Leap: Building a Reputation in Real Estate25:44 - Navigating Challenges: Multifamily Market Slump and Bid-Ask Spread30:39 - The Winning Formula: Agreement, Focus, Learning, and Asking32:07 - Forging a Path in Real Estate Without Connections32:41 - Outro

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