Giving Chocolate a Makeover with Kathryn Shah, Founder of Spring & Mulberry

19/08/2022 1h 5min Temporada 1 Episodio 9

Listen "Giving Chocolate a Makeover with Kathryn Shah, Founder of Spring & Mulberry"

Episode Synopsis

#9. Have you ever wondered what it’s like to create the new Godiva— without the sugar? Be the Brand Manager for Veuve Cliquot & Pantone? Travel the world & find the power of one ingredient: dates?
Kathryn Shah is the visionary co-founder behind Spring & Mulberry— a newly launched line of nourishing treats showing that there is more to sweet than sugar. Shah attended the University of Michigan and Harvard Business School before beginning her career at Unilever, where she built brands like Ragu Pasta Sauce, Dove, and Axe Haircare. She was then the Brand Manager for Veuve at LVMH and Vice President of Global Marketing at Pantone. With dates, fruits, nuts, and cocoa— Spring and Mulberry’s flavors are without limit, just like this conversation!
In this episode, we discuss:

How sailing around the world and traveling to 13 countries created Spring & Mulberry’s mission
Her battle with health and how the lows inform the beauty of our lives
How to support those dealing with a sickness
What “sweet is more than sugar” truly means
Why your career path is not a linear ladder
How to know if you should partner with a vendor or self-manufacture your product
What she learned from Veuve and Pantone, industry leaders in branding

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