How do we attract more women into construction, and specifically into the trades? And keep them? Jennifer Wilkerson, Vice President of Innovations and Advancements for the National Center for Construction Education and Research (NCCER) joined the Greatness Podcast to share the results of a recent research, In Her Own Words: Improving Project Outcomes, that explores why we need more women in the trades (currently we have about 4%) and how we build the inclusive industry that will help them thrive. The research involved 29 focus groups, 176 interviews with tradeswomen, and 770 surveys; and discusses specific actions we can all take such as stressing zero tolerance for disrespectful behavior and properly fitting PPE.

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