ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Sales: Leading with Authenticity, Trust and Experience"
Episode Synopsis
One component of strategy is sales. This episode discusses the often overlooked yet highly important component of all sales strategies. We call it the ATE principle; Authenticity, Trust, and Experience. Our guest is Dann Kepford of Nexgen Financial Inc. executes this strategy every day and has built a dedicated clientele based on it.
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