Hospitals review new devices through a process that is far more complex than most teams expect. In this episode, commercialization specialist Jim Surek explains how he evaluates medical technologies and the three-part funnel he uses to predict whether a product will find traction. Jim describes how clinical performance, economic outcomes, and strategic or operational effects shape hospital decisions and why progress in only one area is not enough.In this conversation, we cover:Why clinical gains must connect to measurable economic valueHow Jim structures a commercialization assessmentHow hospitals view workflow changes and resource requirementsHow reimbursement shapes the path from prototype to adoptionWhat separates market-changing ideas from incremental improvements🎧 If you want to understand how hospitals make purchasing decisions and how to position your device for success, this episode is a focused and practical guide.Connect with Jim Surek:LinkedIn: https://www.linkedin.com/in/jimsurekConnect with us:If you're a MedTech company evaluating commercialization risk or sustainability challenges, let’s talk: https://lucaspianegonda.clickfunnels.com/optin1756907952105🎧 Subscribe to the Gradical Podcast for insights on MedTech sustainability and innovation:🟣 Apple Podcasts – https://podcasts.apple.com/us/podcast/gradical-podcast-the-podcast-about-plastics-in/id1773569554🟢 Spotify – https://open.spotify.com/show/4vNQ6rPE2CQUGgQtEY3sYq📺 YouTube – https://www.youtube.com/@GradicalGmbH🌍 Learn more about Gradical: https://gradical.ch/📩 Work with Lucas and the team: [email protected]#GradicalPodcast #Sustainability #MedTech #MedicalDevices Do you enjoy this podcast? Then subscribe, rate it on your platform, and join the discussion on LinkedIn! Your feedback and comments help us improve the podcast and bring you relevant topics. Let’s form a better world with plastics! If you are a Medtech company struggeling to make your devices more sustainable: CLICK Here

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