ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "What Is The Marketing Strategy Of GoDaddy?"
Episode Synopsis
The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
The best company is for this is GoDaddy. How they make money from a 99¢ domain and the domain CPC's you and I know how many the CPCs are so high. Yup. The funnel and the back end sales they have and the upsell is amazing.
Oh, they're so sticky and once they have their hooks into you, you know, it's not just domains, it's the hosting and the email and the web builder and yeah, they've done a really good job that. I met Bob Parsons. I pitched him on something. He was cool. He was a really interesting cat. It's kind of eccentric but once you meet him, everything makes sense. You're like, oh, I get this. Like he just zeroes in on something and yeah, GoDaddy's done a phenomenal job. What a good example.
Yeah, it is. I mean, this is what I always say to everyone. Look, you know, you look at how they can afford to sell a 99¢ domain. You see is like fifty bucks. Right. And that's not like on 100% conversion rate. Their conversion rate will be quite low. So to acquire a customer they are willing and able to pay and this is how this game is played. Whoever is able and willing to pay the most wins.
The best company is for this is GoDaddy. How they make money from a 99¢ domain and the domain CPC's you and I know how many the CPCs are so high. Yup. The funnel and the back end sales they have and the upsell is amazing.
Oh, they're so sticky and once they have their hooks into you, you know, it's not just domains, it's the hosting and the email and the web builder and yeah, they've done a really good job that. I met Bob Parsons. I pitched him on something. He was cool. He was a really interesting cat. It's kind of eccentric but once you meet him, everything makes sense. You're like, oh, I get this. Like he just zeroes in on something and yeah, GoDaddy's done a phenomenal job. What a good example.
Yeah, it is. I mean, this is what I always say to everyone. Look, you know, you look at how they can afford to sell a 99¢ domain. You see is like fifty bucks. Right. And that's not like on 100% conversion rate. Their conversion rate will be quite low. So to acquire a customer they are willing and able to pay and this is how this game is played. Whoever is able and willing to pay the most wins.
In God we trust