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Listen "What Is The Best Type Of Campaign In Google Ads?"
Episode Synopsis
The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
The type of campaign you create in Google Ads has a significant impact on how you advertise. Which campaign type is right for you? Watch the video to learn more.
What is the best type of campaign in Google Ads? There isn't any. It really depends on the goals of your campaign whether it's brand-building, top of the funnel, middle or bottom of the funnel campaign. Shopping campaigns, lead generation, video, search, display, so many different touchpoints as well.
For me the best type of campaign strategy is being at every touchpoint possible wherever my audience goes so they go on YouTube they potentially see me they go on the display network they see my ads they go on a search, Gmail or wherever or Discovery Network they see my ads so we want to hit our audience wherever possible as many times as possible.
Because you're not going to a conversion just by one person visiting your website and convert yes you will get a very small minute percentage maybe 2% or 3% but the majority of them are going to bounce off after they have clicked your ad come to your website or landing page and then they're going to go away that's where you need to follow them around the internet build up that brand so anyone who is viewing this live stream or watching this as a recording or view any my videos on YouTube I'm building up a huge remarketing list.
So I can go into my Google Ads account and say to Google show this ad to anyone who has viewed any of my videos from my channel. So just like email marketing you know many marketers or most marketers will say the money is in the list. Well, the money is also in the pixel list because the more people you pixel the better it is for you.
You're going to grow your business, you're going to grow your audience because the more people see you, know you, like you and trust you, the more they are going to convert. So I would say go on every channel. Search, display, video, shopping if it's an e-commerce store. Facebook, Instagram. So you can see you got four of the biggest platforms Google, YouTube, Facebook and Instagram. You don't need more traffic, to be honest with you. These four will be more than enough to skyrocket your business.
The type of campaign you create in Google Ads has a significant impact on how you advertise. Which campaign type is right for you? Watch the video to learn more.
What is the best type of campaign in Google Ads? There isn't any. It really depends on the goals of your campaign whether it's brand-building, top of the funnel, middle or bottom of the funnel campaign. Shopping campaigns, lead generation, video, search, display, so many different touchpoints as well.
For me the best type of campaign strategy is being at every touchpoint possible wherever my audience goes so they go on YouTube they potentially see me they go on the display network they see my ads they go on a search, Gmail or wherever or Discovery Network they see my ads so we want to hit our audience wherever possible as many times as possible.
Because you're not going to a conversion just by one person visiting your website and convert yes you will get a very small minute percentage maybe 2% or 3% but the majority of them are going to bounce off after they have clicked your ad come to your website or landing page and then they're going to go away that's where you need to follow them around the internet build up that brand so anyone who is viewing this live stream or watching this as a recording or view any my videos on YouTube I'm building up a huge remarketing list.
So I can go into my Google Ads account and say to Google show this ad to anyone who has viewed any of my videos from my channel. So just like email marketing you know many marketers or most marketers will say the money is in the list. Well, the money is also in the pixel list because the more people you pixel the better it is for you.
You're going to grow your business, you're going to grow your audience because the more people see you, know you, like you and trust you, the more they are going to convert. So I would say go on every channel. Search, display, video, shopping if it's an e-commerce store. Facebook, Instagram. So you can see you got four of the biggest platforms Google, YouTube, Facebook and Instagram. You don't need more traffic, to be honest with you. These four will be more than enough to skyrocket your business.
In God we trust