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Listen "Explaining Keyword Match Types In Google Ads"
Episode Synopsis
The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
I'm confused with the different match types. How do I use them? Okay, so I've put in three-match types for you. Exact, phrase and broad. I've deliberately not put in the BMM or the broad modifier because that is not being used anymore and it will stop eventually. So, the phrase match and the BMM have become a phrase match. So, you got three 3 match types. I've got videos on the playlist over here with keyword match types. All you need to do is to worry about okay which ones you want to use.
I would not personally use the broad match because it's too broad as the name suggest you will get a lot of traffic which may not be relevant for your ads or keywords so then the only two left exact and phrase exact as the word suggest is exact but it's not exact anymore, unfortunately, going back of a couple of years exact use to be exact but now they will show ads which are similar to your exact match the phrase match I would say will bring you the most traffic because if you have a word let's say let me write this over here.
If you have something like running shoe as the phrase match. When you put your keyword in your account, it needs to be in this quotation mark like this. If somebody searches for the best running shoes your ad will show because running shoes although this is plural that's fine it's in the same order as this one so it could have it could be best running shoes or it could be let's say running shoes cheap. Can you see it? Yes, you can see it. So somebody searches for running shoes cheap it's fine it's going to trigger your ad because running shoes is in the same order in that phrase which you have put in.
Or you can put in running shoe or shoes. If somebody puts in something like now in the good old phrase match it wouldn't trigger but now it will because the BMM has come in as well so that will trigger your ad but the ones which won't trigger your ad could be tennis shoes that's a different shoe exact is if I was to put in square brackets then it's going to trigger your ad for searches which people are using for running shoes or very close variance of that keyword broad I would just strike it out you just want to focus on phrase and exact match and if you want to learn a bit more I've got a master class over here that's the URL go and sign up for free and you'll on how to create a high converting Google Ads campaign in under 30 minutes.
I'm confused with the different match types. How do I use them? Okay, so I've put in three-match types for you. Exact, phrase and broad. I've deliberately not put in the BMM or the broad modifier because that is not being used anymore and it will stop eventually. So, the phrase match and the BMM have become a phrase match. So, you got three 3 match types. I've got videos on the playlist over here with keyword match types. All you need to do is to worry about okay which ones you want to use.
I would not personally use the broad match because it's too broad as the name suggest you will get a lot of traffic which may not be relevant for your ads or keywords so then the only two left exact and phrase exact as the word suggest is exact but it's not exact anymore, unfortunately, going back of a couple of years exact use to be exact but now they will show ads which are similar to your exact match the phrase match I would say will bring you the most traffic because if you have a word let's say let me write this over here.
If you have something like running shoe as the phrase match. When you put your keyword in your account, it needs to be in this quotation mark like this. If somebody searches for the best running shoes your ad will show because running shoes although this is plural that's fine it's in the same order as this one so it could have it could be best running shoes or it could be let's say running shoes cheap. Can you see it? Yes, you can see it. So somebody searches for running shoes cheap it's fine it's going to trigger your ad because running shoes is in the same order in that phrase which you have put in.
Or you can put in running shoe or shoes. If somebody puts in something like now in the good old phrase match it wouldn't trigger but now it will because the BMM has come in as well so that will trigger your ad but the ones which won't trigger your ad could be tennis shoes that's a different shoe exact is if I was to put in square brackets then it's going to trigger your ad for searches which people are using for running shoes or very close variance of that keyword broad I would just strike it out you just want to focus on phrase and exact match and if you want to learn a bit more I've got a master class over here that's the URL go and sign up for free and you'll on how to create a high converting Google Ads campaign in under 30 minutes.
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