In this powerful and heartfelt episode of Good Work West Texas, hosts Cindy Payton and Leslie Crisp sit down with two incredibly community-minded leaders, Jay and Yoshi, for a conversation about calling, purpose, and what it really means to serve.Yoshi, a petroleum engineer, YouTuber, podcaster, and coach, shares how she chose to make Midland home—not once, but twice—and how her journey led her to become a passionate advocate for giving back through nonprofits and mentorship. Jay, a former faculty member and mission leader with a background in ministry and business, tells the humorous story of how he ended up in Midland (after declaring he never would), and how serving others has shaped the core of his identity.Together, they explore:-The unique spirit of West Texas and its deep generosity-Why some of the best service begins with just one hour-The role of companies in supporting their employees' desire to give back-How wealth, when redefined, becomes a powerful tool for community transformation-The barriers that nonprofits still face—and the solutions already emergingThis episode is full of truth, encouragement, and real stories from two leaders who model what it means to live with purpose in the Permian.Chapters00:00 – The Purpose Behind Good Work West Texas01:00 – Introducing Jay & Yoshi02:00 – Yoshi’s Journey: Choosing Midland06:20 – Jay’s Story: “When Hell Freezes Over…”10:00 – What Makes Midland Worth Investing In14:20 – How Businesses Can Support Volunteerism18:30 – The Importance of Finding Your ‘Why’22:00 – Abundance vs. Scarcity in Nonprofit Work26:00 – The Spark That Starts a Life of Service30:00 – Connecting Talent to Community Needs34:00 – Redefining Wealth & What It Means to Give38:00 – What Midland Does Well (and What’s Still Missing)42:00 – Hope for the Future of the Permian Basin45:00 – Surprise Quote Challenge & Final ReflectionsProduced by Ryan Shewchuk at Forty Wolves. Learn more at https://fortywolves.com.

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