Gina Michnowicz is CEO and Executive Creative Director of The Craftsman Agency, where she focuses on creating magical moments through custom experiential marketing and immersive storytelling for B2B and B2C brands. With past clients including Cisco, Disney, Paramount, and Microsoft, Gina has led projects from concept to delivery of immersive digital experiences, experiential installations, websites, and bespoke advertising campaigns. Gina’s work spans from marketing and sales within brands, to agencies, to management consulting. Her time in management consulting has strengthened her ability to think both strategically and creatively, leading teams to push the envelope with work that surprises and intrigues prospective clients.
In this episode we discuss humanization of brands, how AI will affect creative agencies, clients getting stuck in their old ways, the value of working with young people, the importance of platform-specific content, the unique opportunity Tiktok offers, being creative while working remote, and how advertisements influence culture.

Connect w/ Gina Michnowicz
Website: https://www.thecraftsmanagency.com/
Gina's LinkedIn: https://www.linkedin.com/in/gina-gian...
Gina's Twitter: https://mobile.twitter.com/ginamichno...
Gina's Instagram: https://www.instagram.com/ginamichno/
The Craftsman Agency's LinkedIn: https://www.linkedin.com/company/the-...
The Craftsman Agency's Twitter: https://twitter.com/agencycraftsman
The Craftsman Agency's Instagram: https://www.instagram.com/thecraftsmanagency/
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/ericmelliott

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