ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "B2B SaaS Growth"
Episode Synopsis
Thinking of how to implement a B2B SaaS growth for your company? Should you go down the path of
1) Product Led growth? (PLG)
2) Should you look at Product Led Sales? (PLS)
3) Should you look at community led
4) Maybe Marketplace or Accound Based Marketing (ABM)
or 5) Channel Partnerships?
In this episode, I try to break this down into 5 phases of growth so that you don't have to do all of this at the same time.
1) Product Led growth? (PLG)
2) Should you look at Product Led Sales? (PLS)
3) Should you look at community led
4) Maybe Marketplace or Accound Based Marketing (ABM)
or 5) Channel Partnerships?
In this episode, I try to break this down into 5 phases of growth so that you don't have to do all of this at the same time.
More episodes of the podcast Go to Market Fridays
Channel Partner Conflict
20/01/2023
Value of Partner Ecosystem
13/01/2023
Go to Market Fit vs. Product Market Fit
02/09/2022
GTM vs RTM
19/08/2022
Growth Playbook
15/07/2022
In God we trust