In this installment of the conversation, we’ll be going over the strategy behind the best ways to structure perks on your crowdfunding campaign, pricing perks (plus shipping costs), upsells with add-ons, and secret perks. Resources referenced: How to Create Add-on Perks Tracking Referrals Using Custom URLs URL format to link an image to the checkout page of a specific perk: https://www.indiegogo.com/projects/your-campaign-slug/payments/new?perk_id=### For the [perk_id=###], replace '###' with the perk ID numbers at the end of the URL on an individual perk's edit page (Campaign Editor > Perks > Select Perk you want to make a link to the checkout page). Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

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