In this episode of the Gloneration podcast, host Simona Lodolo interviews Alicia Lini, the Distribution and Communication Director at LINI910, a family-owned winery in Emilia Romagna, Italy. Alicia is an energetic, brilliant young woman who, together with her brother and cousin, represents the fourth generation of the family business. Her humility and simplicity are authentically engaging.She leads the Gloneration audience on her journey in the wine industry, the challenges of reviving Lambrusco's reputation, and the importance of authenticity and sustainability in business. In this engaging conversation, Alicia Lini emphasizes the significance of family legacy and the role of women in the wine sector. She shares her insights on the wine industry, particularly focusing on Lambrusco. She discusses the challenges faced as a woman in the business, emphasizing personal growth and resilience. The sparkling chat touches on the cultural significance of her family's brand, LINI910, and her aspirations to elevate Lambrusco's status globally while maintaining a strong connection to her Italian heritage.Alicia highlights the importance of storytelling and passion in her work and invites the Gloneration to embrace their path and always be true to one’s roots.The one of Alicia and LINI910 is an incredible story of Renaissance, determination, global expansion, and strength, the one of a family whose mission goes far beyond business.Be part of the Gloneration community. Follow us on LinkedIn and Instagram. More curiosities and insights on this episode and our guest at www.gloneration.com

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