What's the first thing that comes to mind when you hear the term press release? Irrelevant? Old-fashioned? I know, boring, right? But nothing could be further from the truth. Today's guest on the show is Mickie Kennedy, Founder and President of eReleases, the small business leader for press release distribution. He is an expert at helping small businesses increase their visibility and credibility. If you're like me and know little to nothing about press releases, this episode will have you looking at them in a new way. In our conversation, we talk about the different types of press releases, the importance of providing data and context, how to approach writing press releases if you have a small audience or just starting out, and most importantly, how to keep your business fresh by constantly adapting and providing value.

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