What makes for a great story…in business? Today's guest answers that question with his lens focused on long-term relationships, a different way of looking at the hero's journey, and a love for his craft. Christian Schu produces commercials and brand films for high-end companies all over the world. In our conversation, he talks about the cultural differences in storytelling, the importance of curiosity in relationship building, his creative journey, and his approach to working by himself versus working with large teams. Most importantly, his response to my question about imposter syndrome might just change how you think about your own work and relationship with your clients. It did for me.

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