PPC Origins - Jordon Meyer

Getting Granular
07/06/2021 54 min Episodio 27
PPC Origins - Jordon Meyer

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Episode Synopsis

How Jordon started Granular (1:11)Why he got interested in PPC (12:58)What the landscape was when he started (17:28)Thoughts on automation (20:05)Changes to the landscape since he started (22:22)Prediction on future changes in PPC (25:51)Is the end of the keyword near? (30:34)His personal approach to account management (35:05)Success with new platforms and rolling them out to clients (38:20)Inspiration for the culture at Granular  (42:56)
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