A Deep Dive into Programmatic - Part V Audio Advertising)

Getting Granular
02/08/2022 27 min Episodio 38
A Deep Dive into Programmatic - Part V Audio Advertising)

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Episode Synopsis

What makes up Programmatic audio  (01:37)How is it different than a traditional radio buy (02:21)Podcasts - a special snowflake (03:22)Examples within the world we live (04:47)Positives of advertising on a podcast (06:01)Downsides to advertising on a podcast (09:06)A peak inside podcast targeting and purchase options (10:12)Positives of Programmatic audio (14:41)Why you may not want to use Programmatic audio (22:04)Final thoughts! (25:23) New to Programmatic? Check out our primer episodeEmail us at [email protected] us on Facebook
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