In the "wisdom economy," ideas aren't the bottleneck. Engagement is. In Get Yourself Optimized, I sit down with Matt Church (Sydney-based leadership thinker, creator of the Pink Sheet Process, author of Rise Up: An Evolution in Leadership) to unpack a practical framework for turning messy thinking into clear, high-impact communication. A few highlights: "Someone's attention is the currency, not my ideas." Why the best leaders charge for experiences, not ideas How one Pink Sheet can become a book, short video, or social post—without starting from scratch If you lead teams, sell expertise, or build a personal brand, this episode is a direct hit. Listen to Episode 545 and then do one thing: try a Pink Sheet today. The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/545.

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