Trisha Hendrickson is the founder and CEO of Moxie360 Marketing, a full-service marketing agency that has grown from a solo venture to a 14-person team. With 35 years of experience, Trisha specializes in digital marketing, brand strategy, and AI-driven innovation to help businesses grow and adapt in a changing landscape.In this episode of Get Vertical!, Trisha Hendrickson shares her journey from corporate marketing executive to founder of Moxie360 Marketing. She discusses the rapid evolution of AI in marketing, the importance of balancing digital automation with human connection, and how businesses can optimize their marketing strategies for 2025. She also provides insights on industry trends, customer behavior shifts, and the power of effective leadership in a growing business.Memorable quotes from the episode:1. “AI is a tool, not a replacement—brands that forget the human element willget left behind.”2. “Your best marketers aren’t just your ads—they’re your people. Market tothem first.”3. “Maximizing isn’t always the answer. The right mix of strategy and executionis key.”4. “The best way to scale? Know when to step aside and let the experts lead.”5. “Don’t fear automation—embrace it wisely. It’s about doing more of the rightwork.”

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