This week I’m joined by Bobbi Christie, Integrated Project Director at Sainsbury’s in-house agency Zest. From working at McDonald’s and Domino’s in her student years, to managing multi-million-pound fashion and retail campaigns, Bobbi’s career shows the unexpected pathways into creative leadership. She shares candid insights into the realities of project management, the importance of saying yes to opportunities and how becoming a mum shaped her ambition.What You'll Learn:- How to break into creative careers through alternative routes like graduate schemes.- Insider knowledge on what project directors really do in campaigns.- Honest lessons on leadership, burnout, and setting boundaries.- How Bobbi balances motherhood with managing million-pound marketing budgets.Find Bobbi & her work:www.linkedin.com/in/robertachristieFind out more about the host Morgan & her work:⁠⁠linktr.ee/morganwilliamsproduction⁠⁠⁠⁠Sponsor This episode is sponsored by Capture One, the official sponsor of Season 2. Capture One offers powerful tools for photographers and creatives to enhance their work.Enjoy a special discount on their All in One product by using MORGAN30 - valid until 1st of June 2026, NOT valid for other subscriptions or perpetual licenses.Learn how to break into creative careers through alternative routes like graduate schemes.

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