Taking Loyalty Global while Remaining Local

09/05/2023 43 min Temporada 1 Episodio 9
Taking Loyalty Global while Remaining Local

Listen "Taking Loyalty Global while Remaining Local "

Episode Synopsis

In this podcast episode, Steve Sickel, Managing Partner at The Mallett Group, shares insights on how to manage loyalty programs for multinational companies with both local and international customer bases, and how to balance global benefits with localized extras to meet and exceed your customers’ expectations. We’ll also cover the cost considerations that go into designing a successful program. Get ready to get personal!