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Listen "Go Long: Why Long-Term Thinking is Your Best Short-Term Strategy by Rodney Zemmel, Brian Dumaine, Dennis Carey, Michael Useem"
Episode Synopsis
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Title: Go Long: Why Long-Term Thinking is Your Best Short-Term Strategy
Author: Rodney Zemmel, Brian Dumaine, Dennis Carey, Michael Useem
Narrator: Daniel Thomas May
Format: Unabridged Audiobook
Length: 3 hours 40 minutes
Release date: October 9, 2018
Genres: Management & Leadership
Publisher's Summary:
In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind-the-scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition. ● Why did CEO Larry Merlo allow CVS to take a 2 billion dollar hit—on purpose? ● How did CEO Alan Mulally maneuver Ford's 48 billion dollar turnaround? ● How did director Maggie Wilderotter and her fellow board members engage top management to embark on an unusual exercise to help Hewlett Packard Enterprise build a long-term strategy? ● Why did CEO Paul Polman's turn back to Unilever's original mission of leading with a purpose to fuel profits? ● How did CEO Ivan Seidenberg convince his investors and board to allow him to make a 150 billion dollar bet? ● How did CEO George Buckley find a way to address investor calls for 3M to spend less on research and development while still finding a way to innovate? These leaders argue that a short-term mindset might satisfy investors for this quarter or next, but there's a heavy price to be paid. Instead, they argue, long-term thinking is your best short-term strategy.
Title: Go Long: Why Long-Term Thinking is Your Best Short-Term Strategy
Author: Rodney Zemmel, Brian Dumaine, Dennis Carey, Michael Useem
Narrator: Daniel Thomas May
Format: Unabridged Audiobook
Length: 3 hours 40 minutes
Release date: October 9, 2018
Genres: Management & Leadership
Publisher's Summary:
In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind-the-scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition. ● Why did CEO Larry Merlo allow CVS to take a 2 billion dollar hit—on purpose? ● How did CEO Alan Mulally maneuver Ford's 48 billion dollar turnaround? ● How did director Maggie Wilderotter and her fellow board members engage top management to embark on an unusual exercise to help Hewlett Packard Enterprise build a long-term strategy? ● Why did CEO Paul Polman's turn back to Unilever's original mission of leading with a purpose to fuel profits? ● How did CEO Ivan Seidenberg convince his investors and board to allow him to make a 150 billion dollar bet? ● How did CEO George Buckley find a way to address investor calls for 3M to spend less on research and development while still finding a way to innovate? These leaders argue that a short-term mindset might satisfy investors for this quarter or next, but there's a heavy price to be paid. Instead, they argue, long-term thinking is your best short-term strategy.
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