The Selling Edge: Winning over Today’s Business Customers by Michael Levokove

01/01/2007 5h 0min
The Selling Edge: Winning over Today’s Business Customers by Michael Levokove

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Episode Synopsis

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Title: The Selling Edge: Winning over Today’s Business Customers
Author: Michael Levokove
Narrator: Noah Waterman
Format: Unabridged Audiobook
Length: 5 hours 0 minutes
Release date: January 1, 2007
Genres: Marketing & Advertising
Publisher's Summary:
Today’s marketplace is a fast-changing and highly competitive environment. With the downsizing of corporate America, businesses are being called upon to do more with less, and must work longer and harder to maintain and increase their sales. This book breaks new ground by concentrating on challenges facing the sales manager, detailing the steps to be taken to develop a high-performance sales organization. Focusing on business-to-business selling, it takes a comprehensive look at top performing salespeople and identifies the methods that have made them successful. Here you will find practical suggestions for cold calling and objection handling and develop techniques to uncover your customer’s problems. You will learn the value of the consultative selling approach, how to maximize your face-to-face visits with customers, and finally, a straightforward technique for closing.

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