Listen "Ep. 181 - What Today's Couples Really Want: Data-Driven Strategies with Tom Chelednik of WeddingPro"
Episode Synopsis
💡 Episode Overview:In this episode of Get a “HECK YES”!, Carissa Woo is joined by Tom Chelednik, a seasoned leader in the wedding industry with over 17 years of experience. As the Director of Vendor Engagement for The Knot and WeddingPro, Tom travels across the country, connecting with wedding pros and staying ahead of the latest trends.Tom dives deep into WeddingPro’s Real Wedding Study, the largest and most comprehensive wedding data report in the U.S., capturing insights from nearly 17,000 couples.🎯 What You’ll Learn: Today’s Couples, Unpacked: Understand modern couples' budgets, guest counts, wedding styles, and how they use planning tools. Crack the Gen Z Code: Discover how to build authentic connections with the next generation of couples based on their values and planning behavior. Strategic Marketing Tips: Learn how to apply data-backed insights to your own marketing and client experience strategy. Tom’s Favorite Sales Technique: How to get a “HECK YES!” by connecting your offer directly to what couples actually care about—using real data.🛠️ Resources & Freebie:Want the Real Wedding Study Summary?👉 Scan the QR code (shared during the episode) for immediate access to the key findings and takeaways from this powerful report.🌟 Woo Factor:Tom stands out by engaging with over 80,000 wedding professionals every year—learning, sharing, and elevating the industry from coast to coast.🔗 Connect with Tom: Website: weddingpro.com Instagram: @weddingpro | @tom_chelednikConnect with Carissa https://www.instagram.com/carissawoo
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